Confidentiality notice: The athlete's name and all personally identifying details are protected under a signed non-disclosure agreement. Analytics and content calendar screenshots are shared with client permission for portfolio purposes. Post titles visible in calendar screenshots are intentionally kept brief.
Results — April 1 to May 26, 2026
A high-performance profile, delivered across my management period since April 2026.
I took over management of these accounts in April 2026. Every metric below was generated during my management period — no paid promotion, no boosted posts. Just consistent, well-structured content delivered to the right audience at the right time.
5.76%
Avg Engagement Rate
Cross-platform average. Nearly 6× the global Instagram benchmark of under 1%.
71,466
Total Views
All platform views across Instagram and Facebook — the highest view count across all managed accounts.
1,682
Total Engagements
Organic interactions — likes, comments, shares, and saves since launch.
44
Posts Published
Across both platforms in 8 weeks — every one planned, written, and scheduled.
3,612
Total Followers
Combined Instagram and Facebook following — with active sponsor obligations across both.
Active
Sponsor Integrations
Multiple brand partnerships managed and fulfilled within the monthly content calendar.
Platform Breakdown
Performance by channel
Live Analytics
Straight from the dashboard
The Brief
An exceptional athlete whose social presence needed to match her results.
At international level, social media is not optional for a competitive athlete — it is the primary channel through which sponsors evaluate ROI, partnerships are initiated, and public profile is built. An inconsistent or under-managed presence signals to commercial partners that an athlete isn't investment-ready, regardless of how strong the competition record is.
This client competes for Great Britain in dressage and carries multiple active brand sponsorships. My role is to take the entire social media operation off her plate — so she competes while I build and protect the profile that makes those results commercially valuable.
The content strategy is built on three pillars: athletic credibility (results, training insights, competition coverage), accessible personality (behind-the-scenes, horse and yard life), and commercial attractiveness (consistent, clean, brand-aligned content that sits well next to a sponsor's logo).
Content Architecture
Two months of planned, structured content
The calendars below show May and June 2026 — note the depth of content types: competition build-ups and post-event coverage across multiple events throughout the season, active sponsor integrations fulfilled across several high-profile brand partnerships, training insights, yard life, and seasonal moments. Every post is dual-platform, timed, and scheduled weeks in advance.
Monthly Deliverables
What I manage, month in and month out
- 12 posts per month
- dual-posted to Instagram and Facebook, formatted for each platform
- 12 stories per month
- planned alongside the post calendar and scheduled accordingly
- All caption copy
- written authentically in the athlete's voice, with genuine equestrian knowledge behind every line
- Multi-sponsor integration
- multiple active brand partnerships fulfilled naturally and strategically within the content mix, each treated as an editorial opportunity rather than a billboard
- Competition season coverage
- pre-event build-up, live-day strategy, results posts, and post-competition reflection structured for maximum reach
- Horse & training content
- equine partnership storytelling is central to dressage audiences and managed with consistency and care
- Off-season content continuity
- momentum maintained year-round so the profile never goes quiet between competition seasons
- Full platform scheduling
- every post and story queued at optimal posting times with correct aspect ratios per platform
How It Runs
The athlete competes. I handle everything else.
Monthly Calendar Build
Competition calendar, sponsor obligations, and any personal milestones are mapped first. The content plan is built around the athlete's actual schedule — not a generic posting template.
Content Production
All 12 posts and 12 stories written, formatted, and prepared for both platforms. Caption copy written to sound genuinely like the athlete — not a social media manager.
Scheduling & Sponsor Integration
Everything loaded into the scheduling platform at correct times. Sponsor posts positioned to fulfil contractual obligations without clustering or looking forced in the feed.
Reactive Competition Coverage
Competition days are the highest-engagement moments. I manage post-result content quickly and responsively — results, reactions, and follow-up coverage handled without the athlete needing to think about her phone.
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Do you manage athletes or talent who need a profile that works as hard as they do?
Sponsorship-ready social media, built and managed so your client never has to think about it.