Project Scope
Consistent content management across Facebook and Instagram.
1.6K
Instagram Views
Up 292.5% during the reporting period.
47
Instagram Interactions
Up 235.7% from the previous period.
143
Facebook Visits
Up 138.3% across the business page.
33
New Facebook Followers
A 1.0K% increase, with 0 unfollows recorded.
The Brief
Build brand visibility for a new digital support agency.
Your Digital Support Hub needed a consistent social media presence that would build awareness, explain the services clearly and help potential clients understand the value of professional websites, social media management and digital support.
The goal was to create content that felt useful, professional and approachable while keeping the brand visible across Facebook and Instagram.
Content Planning
A planned monthly schedule kept content consistent and organised.
Content was planned in advance and scheduled across platforms so the business could show up consistently without daily last-minute posting.
The Process
A simple content system focused on clarity, consistency and trust.
Content Themes
Posts were planned around practical service education, trust-building content, portfolio visibility and clear calls to action.
Design & Copy
Graphics and captions were created in the brand style so every post felt consistent, polished and recognisable.
Scheduling
Content was scheduled in advance across Facebook and Instagram, reducing the need for daily manual posting.
Analytics Review
Performance was monitored using platform analytics, with results reviewed to understand visibility, engagement and audience growth.
Facebook Results
Facebook activity increased visits and follower growth.
Instagram Results
Instagram visibility and engagement increased during the reporting period.
Deliverables
Monthly social media management foundations.
- Content strategy
- service-led themes designed to educate, build trust and generate interest
- Graphic creation
- branded visuals created for consistent platform presence
- Caption writing
- clear, jargon-free captions written in the business voice
- Scheduling
- posts planned and scheduled in advance across Facebook and Instagram
- Performance tracking
- results monitored across views, visits, reach, interactions and follower growth
- Monthly planning
- a visible content calendar used to keep posting organised and consistent
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