Confidentiality notice: The yard's name, location, and all identifying details are protected under a signed non-disclosure agreement. Analytics and content calendar screenshots are shared with client permission for portfolio purposes only, with identifying post details kept deliberately brief.
Results — April 1 to May 26, 2026
Results from my management period.
I took over management of these accounts in April 2026. Every follower gain, view, and engagement point shown below was generated during my management period.
11.01%
Avg Engagement Rate
Cross-platform. Industry average is 1–3%. This is more than 3× the benchmark.
66,710
Total Views
All platform views accumulated across Instagram and Facebook since launch.
3,354
Total Engagements
Likes, comments, shares, and saves — all organic, no paid promotion.
55
Posts Published
Across both platforms in the first 8 weeks — consistent, structured, and on-brand.
+27
Follower Growth
Net new followers gained since April across Instagram and Facebook.
Apr 2026
Time to These Results
From account takeover to a fully operational, high-performing social presence.
Platform Breakdown
Performance by channel
Live Analytics
Straight from the dashboard
The following screenshot is taken directly from the analytics dashboard used to manage this account. Every number is real, unedited, and independently verifiable.
The Brief
Three distinct audiences. One coherent brand. Zero inconsistency.
This yard operates across three interconnected disciplines: a working competition and training yard, an active breeding programme producing high-value stock, and a professional coaching and livery service. Each strand attracts a different audience — performance buyers, breeding investors, and owners seeking expert training.
The challenge was building a content infrastructure that served all three without diluting the brand or creating a chaotic, unfocused feed. Everything needed to feel cohesive, considered, and in keeping with the premium positioning of the operation — while also weaving in multiple active sponsor partnerships without the feed becoming a billboard.
Content Architecture
What a fully managed content calendar looks like
Every post, story, and sponsor integration is planned a month in advance, structured around the yard's activity calendar, and cross-posted to both platforms at optimal times. The calendars below show May and June 2026 — note the multi-strand content mix: sponsor posts, foal content, competition coverage, yard life, and seasonal moments, all running simultaneously.
Monthly Deliverables
What full operational management includes every month
- 12 posts per month
- cross-posted to Instagram and Facebook, formatted correctly for each platform
- 12 stories per month
- planned, written, and scheduled alongside the post calendar
- Full content calendar architecture
- mapped to yard activity, competition schedule, foaling milestones, and sponsor obligations
- All caption copy
- written in the yard's established brand voice: confident, knowledgeable, and aspirational
- Breeding programme content
- specialist copy for foal announcements, stallion profiles, and bloodline storytelling requiring genuine category knowledge
- Sponsorship integration
- sponsor posts for multiple active brand partners woven naturally into the content mix without dominating the feed
- Competition season coverage
- pre-event build-up, results posts, and rider features planned around the competition calendar
- Seasonal & reactive content
- bank holiday moments, yard life, and time-sensitive posts captured and turned around quickly
- Platform scheduling
- all content queued at optimal posting times with correct formatting per platform
- Brand consistency audit
- every post reviewed against brand guidelines before scheduling; nothing off-brand reaches the feed
How It Runs
A systematic monthly cycle — the client barely has to think about it
Monthly Planning Review
At the start of each cycle I review upcoming yard activity — competitions, expected foalings, seasonal milestones, and sponsor commitments — and map the full content calendar around them. A brief check-in with the client confirms priorities; I handle everything from there.
Content Production
All captions, post structures, and story content produced across all three strands — yard, breeding, and coaching. Each piece is checked for brand alignment and accuracy of equestrian terminology before it goes near the scheduling platform.
Scheduling & Queue Management
Full month loaded into the scheduling platform — correct formats, platform-specific adjustments, and optimal posting windows. The client can view the full queue and request changes; in practice they rarely need to.
Reactive & Live Content
Throughout the month I remain available for reactive moments — an unexpected competition result, a foal birth, a yard milestone. These are the highest-engagement posts and they need to be captured immediately, not queued two weeks later.
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Running a complex business that needs someone who actually gets the industry?
I manage accounts that need genuine expertise — not a generalist with a scheduler.