Results at a Glance
Meaningful growth from a standing start — in under a month.
4.5K
Facebook Views
Up 11.1K% during the reporting period.
176
Facebook Visits
Up 780% from the previous period.
3.2K
Instagram Views
Up 4.8K% during the reporting period.
121
Instagram Interactions
Up 100% — with 87% coming from existing followers.
The Brief
A dormant account that needed revival — on a realistic schedule.
Leandri Piek is a registered dietitian based in South Africa and a mum of two young children. Her business, Piek a Dietitian, had an existing social media presence that had gone quiet — and she knew she needed help getting it active again.
The challenge was finding an approach that worked around her life. She was clear from the start: she didn't want a heavy posting schedule. With two small children and a clinical practice to run, she needed content that was consistent and professional without demanding constant input from her.
The goal was simple: bring the account back to life with quality over quantity, and let the content do the work.
Content Planning
A manageable monthly schedule built around her availability.
Posts were planned in advance and mapped onto a content calendar so the account stayed consistent without requiring daily decisions from Leandri. The schedule was deliberately light — prioritising steady visibility over volume.
The Approach
Less posting, more intention — a strategy built for real life.
Realistic Volume
Rather than pushing for daily posts, the schedule was built around what was actually sustainable — a small number of quality posts per week that kept the account visible without burning out the client.
Content Themes
Posts were planned around practical nutrition content, trust-building educational posts and relatable messaging that connected with her audience — without requiring her to produce recipes on demand.
Design & Captions
Graphics and captions were created in Leandri's brand style — clean, approachable and professional — so every post felt like her, even when she hadn't written a word of it.
Scheduled in Advance
All content was scheduled ahead of time across both Facebook and Instagram, removing the need for Leandri to post manually and freeing her to focus on her clients and family.
Facebook Results
Facebook went from flat to active — with strong reach growth.
Facebook views climbed to 4.5K (up 11.1K%), page visits rose 780% to 176, and the account gained 14 new followers — a 1.3K% increase — with a net of 13 after one unfollow. Content interactions reached 93, doubling from the previous period.
Instagram Results
Instagram engagement doubled — driven largely by existing followers.
Instagram views reached 3.2K (up 4.8K%) and reach hit 631 — with 413 of those coming from non-followers, showing the content was beginning to travel beyond her existing audience. Content interactions doubled to 121, with 87% coming from engaged followers.
Deliverables
Everything needed to stay consistently visible — nothing unnecessary.
- Content strategy
- a low-volume, sustainable posting plan built around the client's availability and audience expectations
- Graphic creation
- branded visuals designed to match the Piek a Dietitian aesthetic across both platforms
- Caption writing
- clear, warm captions written in Leandri's voice — no jargon, no filler
- Scheduling
- all posts planned and scheduled in advance across Facebook and Instagram
- Performance tracking
- results monitored across views, reach, interactions, visits and follower growth
- Monthly planning
- a clear content calendar used to keep the schedule organised and review-ready
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